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Monday, June 6 • 2:00pm - 3:30pm
It's All About Getting Customers! LIMITED

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Limited Capacity seats available

There is a plethora of good advice on how to launch an idea into a business: how to pitch, how to create a sound business plan, how to brand your product, how to raise money and so forth. You may have a great product, but without customers it’s just a product!  It takes customers to make it a business!

Entrepreneurs like to be in control, and they have the expertise to control their product – what it does, how it performs, how it looks, even how much it costs. But they will never control the customer – they have their own needs, priorities and timetables, which frustratingly, do not usually match yours.

Startup business owners are typically most uncomfortable with the sales aspect of their role as CEO or Owner. They may be inexperienced, feel inadequate or see it as unproductive time taken away from other more “important” issues.

In this session we will share some ideas on how to take the pain and mystery out of sales, whether you are a CEO that needs to step up and do sales, a founder team that needs to share the load or perhaps you are thinking of hiring your first salesperson. Remember – without customers you are just spending money, not making it!

avatar for Ken Caldwell

Ken Caldwell

President/CMO, Successful Sales Solutions
After a brief career as an Aerospace Engineer, Ken attended graduate school in Ocean Engineering. Reluctantly leaving the beautiful beaches and blue waters of the Florida east coast, he fully expected to see tumbleweeds rolling through the streets of Houston, Texas, his new home. Happily finding a beautiful modern international city, Ken embarked on a rewarding 40-year career in international offshore oil and gas. His companies designed, built... Read More →

Monday June 6, 2016 2:00pm - 3:30pm
Guaranty Bank and Trust Company 401 Main Street Longmont, CO 80501

Attendees (51)